An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance
conference contribution
posted on 2001-01-01, 00:00 authored by Kerrie BridsonKerrie Bridson, F Mavondo, J EvansAn Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance
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Cardiff, WalesOpen access
- Yes
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engNotes
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E1.1 Full written paper - refereedCopyright notice
2001, Academy of Marketing ScienceEditor/Contributor(s)
H Spotts, H Meadow, S SmithStart date
2001-06-28End date
2001-07-01Title of proceedings
Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millenniumUsage metrics
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