An analysis of sponsor recall growth and decay rates over time
conference contribution
posted on 2010-01-01, 00:00 authored by Adam Karg, H McDonaldAn analysis of sponsor recall growth and decay rates over time
History
Event
North American Society for Sports Management. Conference (25th : 2010 : Tampa, Florida)Pagination
236 - 238Publisher
NASSMLocation
Tampa, FloridaPlace of publication
[Tampa, Fla.]Start date
2010-06-01End date
2010-06-05Language
engNotes
Conference website - http://www.nassm.com/NASSM2010/ Reproduced with the kind permission of the copyright owner.Publication classification
L3 Extract of paper (minor conferences)Copyright notice
2010, NASSMTitle of proceedings
NASSM 2010 : Abstracts of the 25th North American Society for Sports Management conference 2010Usage metrics
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