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An analysis of the relationship between brand image and loyalty in Australian elite sport : a conceptual framework

conference contribution
posted on 2009-01-01, 00:00 authored by Sarah ReddanSarah Reddan
An analysis of the relationship between brand image and loyalty in Australian elite sport : a conceptual framework

History

Event

Sport Management Association of Australia and New Zealand. Conference (15th : 2009 : Gold Coast, Queensland)

Publisher

Bond University

Location

Gold Coast, Queensland

Place of publication

Robina, Qld.

Start date

2009-11-26

End date

2009-11-29

Language

eng

Publication classification

L3 Extract of paper (minor conferences)

Copyright notice

2009, SMAANZ

Title of proceedings

SMAANZ 2009 : Sport Management Association of Australia and New Zealand conference proceedings : Facilitating sustainable sport management practices

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