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An empirical modelling of the relationship between marketing innovation and performance in the context of the global financial crisis : the case of Chinese SMEs
conference contribution
posted on 2009-01-01, 00:00 authored by V NaidooAn empirical modelling of the relationship between marketing innovation and performance in the context of the global financial crisis : the case of Chinese SMEs
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Event
Academy of Innovation and Entrepreneurship (2009 : Beijing, China)Publisher
[AIE]Location
Tsinghua University, Beijing, ChinaPlace of publication
[Beijing, China]Start date
2009-07-16End date
2009-07-18Language
engPublication classification
E1.1 Full written paper - refereedTitle of proceedings
AIE 2009 : Proceedings of the Academy of Innovation and EntrepreneurshipUsage metrics
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