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An investigation into the influence of situational components in hospitality retailing

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conference contribution
posted on 2004-01-01, 00:00 authored by G O'Mahony, J Hall, Wayne Binney, Anne-Marie Hede
Although the importance of situational influences on consumer behaviour has been recognised for some time, little research has been conducted into their effects in hospitality retailing. Over the past decade the Irish theme pub sector has enjoyed extensive growth, which recent studies attribute to the situational components inherent within the environment. This study sought to identify and evaluate the situational components that influence consumers within Irish theme pubs and to gauge the influence of each of the dimensions of an established situational model on customer behaviour among gender and age cohorts. A three phase, mixed method research design was used and respondents were selected from six Irish theme pubs in Melbourne. The study found that both physical and social situational components have a significant influence in attracting, serving and satisfying the needs of consumers.

History

Pagination

1 - 15

Location

Cheltenham, England

Open access

  • Yes

Start date

2004-07-06

End date

2004-07-09

ISBN-13

9781861741486

ISBN-10

1861741480

Language

eng

Notes

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Publication classification

E1 Full written paper - refereed

Editor/Contributor(s)

B Davis, J Dermody

Title of proceedings

Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School

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