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Analysis of satisfaction at Gallipoli on ANZAC day, 2007 : results of a survey of event participants

conference contribution
posted on 2008-01-01, 00:00 authored by J Hall, Vecihi Basarin, L Lockstone
This paper explores the critical success factors of special events, in this case the Anzac Day commemorations at Gallipoli, Turkey. This event has become increasingly popular in recent years with crowd numbers growing to around 20,000 people traveling to attend the 2005 Dawn Service at historic Anzac Cove on Anzac day. The aim of this research is to investigate the success factors associated with Anzac Day commemorations at Gallipoli and to assess how these influence visitor satisfaction. Data was collected from 331 attendees of Anzac Day commemorations at Gallipoli while they were in transit from Gallipoli to Istanbul on 25 April 2007. The analysis of this data was undertaken using exploratory and confirmatory factor analysis as a basis to the development of a model of satisfaction using structural equation modeling. In this case constructs relating to amenities, transport, ceremonies and recommending behavior were found to be significant predictors of event satisfaction. These issues during the event were found to be of equal importance for both genders and all age groups.



Council for Australian University Tourism and Hospitality Education. Conference proceedings (18th : 2008 : Surfers Paradise, Queensland)


1 - 17


Griffith University


Surfers Paradise, Queensland

Place of publication

Gold Coast, Qld.

Start date


End date






Publication classification

E1 Full written paper - refereed

Copyright notice

2008, CAUTHE


M Davidson

Title of proceedings

CAUTHE 2008 : Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) conference. tourism and hospitality research, training and practice : Where the 'bloody hell' are we?