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Application of activity theory to Web-mediated marketing communications (WMC)

conference contribution
posted on 2002-01-01, 00:00 authored by K Suh, Paul Couchman, J Park
Application of activity theory to Web-mediated marketing communications (WMC)

History

Event

Activity Theory and Information Systems. Workshop (7th : 2002 : Wollongong, New South Wales)

Publisher

The Workshop

Location

Wollongong, New South Wales

Place of publication

[Wollongong, N.S.W.]

Start date

2002-09-23

Language

eng

Publication classification

E2.1 Full written paper - non-refereed / Abstract reviewed

Title of proceedings

Papers from the 7th Workshop on Activity Theory and Information Systems, University of Wollongong, September 23.

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