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Application of activity theory to Web-mediated marketing communications (WMC)
conference contribution
posted on 2002-01-01, 00:00 authored by K Suh, Paul Couchman, J ParkApplication of activity theory to Web-mediated marketing communications (WMC)
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Activity Theory and Information Systems. Workshop (7th : 2002 : Wollongong, New South Wales)Publisher
The WorkshopLocation
Wollongong, New South WalesPlace of publication
[Wollongong, N.S.W.]Start date
2002-09-23Language
engPublication classification
E2.1 Full written paper - non-refereed / Abstract reviewedTitle of proceedings
Papers from the 7th Workshop on Activity Theory and Information Systems, University of Wollongong, September 23.Usage metrics
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