Application of grounded theory to exploring multimedia design practices

This paper describes the application of Grounded Theory to an exploration of multimedia design practices. It discusses the opinions of multimedia developers, as elicited from interviews, on the selected design tasks and the processes employed in their completion. Our findings, which emerge from the analysis of the collected data, indicate that the currently available multimedia models do not address some of the important concerns of practitioners. We believe that closing the methodological gaps in these models would provide bettersupport for the multimedia development process.