This paper explores the relationship between consumers’ knowledge and behaviours related to environmental issues and carbon offsets. We found that consumers were generally less knowledgeable about carbon offsets than about general environmental issues and increased knowledge about environmental issues does not result in more responsible environmental behaviours. Therefore, consumers may misunderstand claims made by marketers in relation to carbon offsets and thus public policy intervention is required.
History
Location
Sydney, N.S.W.
Open access
Yes
Start date
2008-12-01
End date
2008-12-03
ISBN-13
9781863081443
ISBN-10
1863081445
Language
eng
Publication classification
E1 Full written paper - refereed; E Conference publication
Copyright notice
2008, The Authors
Editor/Contributor(s)
D Spanjaard, S Denize, N Sharma
Title of proceedings
ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat