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Are these reviews for real? The importance of belief and trust in reviews and word-of-mouth for web-purchases
conference contribution
posted on 2011-01-01, 00:00 authored by J Sun, Alvin LeeAlvin Lee, L JingyanRoutine activities that many of us are used to performing in person like paying bills, purchases and bookings are now done online. With more people buying irregularly bought products online, more consumers are relying on professional, amateur and user reviews to inform them of the quality of their intended purchase. Little known about how consumers use these reviews. Less is known about how these reviews influence buying behavior. This article outlines a research framework that can provide insight into these areas.
History
Event
Service Systems and Service Management. Conference (8th : 2011 : Tianjin, China)Pagination
1 - 5Publisher
IEEELocation
Tianjin, ChinaPlace of publication
[Tianjin, China]Start date
2011-06-25End date
2011-06-27ISBN-13
9781612843100ISBN-10
1612843107Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2011, by the Institute of Electrical and Electronic Engineers, IncTitle of proceedings
ICSSSM 2011 : Proceedings of the 8th International Conference on Service Systems and Service ManagementUsage metrics
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