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Assessing consumer responses to professional sport club decisions : the marketing implications of sacking a coach

conference contribution
posted on 2011-01-01, 00:00 authored by Adam Karg, H McDonald
Assessing consumer responses to professional sport club decisions : the marketing implications of sacking a coach

History

Event

Conference of the European Assoication for Sport Management (19th : 2011 : Madrid, Spain)

Pagination

161 - 162

Publisher

GB Creation & Advice Consulting

Location

Madrid, Spain

Place of publication

Madrid, Spain

Start date

2011-09-07

End date

2011-09-10

ISBN-13

9788469473368

Language

eng

Publication classification

L3 Extract of paper (minor conferences)

Copyright notice

2011, EASM

Editor/Contributor(s)

H Gammelsaeter, G Bielons

Title of proceedings

EASM 2011 : The 19th Conference of the European Association for Sport Management : Commitment in Sport Management : Book of Abstracts

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