File(s) not publicly available
Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?
conference contribution
posted on 2003-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, J KiddUsing a content analysis this paper examines entry requirements, degree structure and research opportunities within Australian marketing masters degrees. The study identifies that there is wide variation in offerings, indicating that different degrees are striving to achieve different objectives, i.e. training for PhD, advanced studies in marketing, conversion courses for those without marketing degrees or accreditation for those in the industry.
History
Event
Academy of Marketing Science. Conference (26th : 2003 : Washington D.C.)Pagination
208 - 212Publisher
Academy of Marketing ScienceLocation
Washington D.C.Place of publication
Coral Gables, Fla.Start date
2003-05-28End date
2003-05-31ISSN
0149-7421ISBN-13
9780939783250ISBN-10
0939783258Language
engPublication classification
E1.1 Full written paper - refereed; E Conference publicationEditor/Contributor(s)
H SpottsTitle of proceedings
AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientationUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC