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Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?
conference contributionposted on 2003-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, J Kidd
Using a content analysis this paper examines entry requirements, degree structure and research opportunities within Australian marketing masters degrees. The study identifies that there is wide variation in offerings, indicating that different degrees are striving to achieve different objectives, i.e. training for PhD, advanced studies in marketing, conversion courses for those without marketing degrees or accreditation for those in the industry.