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Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience Through Authenticity: An Abstract
conference contribution
posted on 2023-04-26, 01:00 authored by M Massi, C Piancatelli, Andrea VocinoAndrea VocinoAuthentic Omnichannel: Providing Consumers with a Seamless Brand Experience Through Authenticity: An Abstract
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Pagination
277-278Location
Monterey, CaliforniaPublisher DOI
Start date
2022-05-25End date
2022-05-27ISSN
2363-6165eISSN
2363-6173ISBN-13
9783031246869Language
engPublication classification
E3 Extract of paperTitle of proceedings
AMS 2022 : Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 Academy of Marketing Science ConferenceEvent
Academy of Marketing Science. Conference (2022 : Monterey, California)Publisher
Springer Nature SwitzerlandPlace of publication
Berlin,GermanySeries
Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceUsage metrics
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