Brand Orientation and Service Quality in Online and Offl ine Environment: An Empirical Examination
conference contribution
posted on 2016-01-01, 00:00 authored by Riza CasidyBrand Orientation and Service Quality in Online and Offl ine Environment: An Empirical Examination
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Pagination
489-489Location
ConferencePublisher DOI
Start date
2014-01-01End date
2014-01-01ISSN
2363-6165eISSN
2363-6173ISBN-13
9783319118147Language
engPublication classification
EN Other conference paperEditor/Contributor(s)
Obal MW, Krey N, Bushardt CTitle of proceedings
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era 2014 : Proceedings of the Academy of Marketing Science 2014 conferenceEvent
Academy of Marketing Science. Conference (2014)Publisher
SpringerPlace of publication
Berlin, GermanySeries
Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceUsage metrics
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