Brand community as a strategy for conquering virtual worlds
Version 2 2024-06-05, 11:17
Version 1 2022-02-26, 16:48
conference contribution
posted on 2024-06-05, 11:17 authored by Wade HalvorsonWade Halvorson, Peter G SteynBrand community as a strategy for conquering virtual worlds
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Location
Melbourne, Vic.Start date
2009-11-30End date
2009-12-02Language
engPublication classification
EN.1 Other conference paperTitle of proceedings
ANZMAC 2009 : Proceedings of the Australian and New Zealand Marketing Academy 2009 conferenceEvent
Australian and New Zealand Marketing Academy. Conference (Melbourne, Vic.)Publisher
Australian & New Zealand Marketing AcademyUsage metrics
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