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Brand community as a strategy for conquering virtual worlds

conference contribution
posted on 2009-01-01, 00:00 authored by Wade Halvorson, Wade Halvorson
Brand community as a strategy for conquering virtual worlds

History

Publisher

Australian & New Zealand Marketing Academy

Location

Melbourne

Start date

2009-11-30

End date

2009-12-02

Title of proceedings

Australian and New Zealand Marketing Academy Conference

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