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Brand love and loyalty in Australian elite sport

conference contribution
posted on 2010-01-01, 00:00 authored by Sarah Broadbent, Lesley Ferkins, Kerrie BridsonKerrie Bridson, Ruth Rentschler
Brand love and loyalty in Australian elite sport

History

Event

Sport Management Association of Australia and New Zealand. Conference (16th : 2010 : Wellington, New Zealand)

Pagination

4 - 4

Publisher

SMAANZ

Location

Wellington, New Zealand

Place of publication

Wellington, New Zealand

Start date

2010-11-24

End date

2010-11-26

Language

eng

Publication classification

L3 Extract of paper (minor conferences)

Copyright notice

2010, SMAANZ

Title of proceedings

SMAANZ 2010 : Sport Management Association of Australia and New Zealand Conference Proceedings, Program and Abstracts : Sport in Action

Usage metrics

Research PublicationsResearch Publications

Categories

Keywords

brand loveloyaltybrand imagepassionsports fanssports marketing

Licence

All Rights Reserved

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