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Brand love, brand image and loyalty in Australian elite sport
Version 2 2024-06-03, 07:51Version 2 2024-06-03, 07:51
Version 1 2014-10-28, 09:10Version 1 2014-10-28, 09:10
conference contribution
posted on 2010-01-01, 00:00 authored by Sarah Broadbent, Kerrie BridsonKerrie Bridson, Lesley Ferkins, Ruth RentschlerBrand love, brand image and loyalty in Australian elite sport
History
Event
Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)Publisher
ANZMACLocation
Christchurch, New ZealandPlace of publication
Christchurch, New ZealandStart date
2010-11-29End date
2010-12-01ISBN-13
9780473178208Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1 Full written paper - refereedCopyright notice
2010, ANZMACTitle of proceedings
ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy ConferenceUsage metrics
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