Brand love, brand image and loyalty in Australian elite sport

Broadbent, Sarah; Bridson, Kerrie; Ferkins, Lesley; Rentschler, Ruth

File(s) under permanent embargo

Brand love, brand image and loyalty in Australian elite sport

conference contribution

posted on 2010-01-01, 00:00 authored by Sarah Broadbent, Kerrie BridsonKerrie Bridson, Lesley Ferkins, Ruth Rentschler

Brand love, brand image and loyalty in Australian elite sport

History

Event

Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)

Publisher

ANZMAC

Location

Christchurch, New Zealand

Place of publication

Christchurch, New Zealand

Start date

2010-11-29

End date

2010-12-01

ISBN-13

9780473178208

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2010, ANZMAC

Title of proceedings

ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference

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File(s) under permanent embargo

Brand love, brand image and loyalty in Australian elite sport

History

Event

Publisher

Location

Place of publication

Start date

End date

ISBN-13

Language

Notes

Publication classification

Copyright notice

Title of proceedings

Usage metrics

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Keywords

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