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Brand of the band: Projecting persona through popular music use in advertising.

conference contribution
posted on 2023-03-07, 01:07 authored by Ben CrockettBen Crockett
Brand of the band: Projecting persona through popular music use in advertising.

History

Location

Beijing, China and online

Start date

2022-07-11

End date

2022-07-15

Language

English

Notes

https://iamcr.org/beijing2022/online I also have a Certificate of Publication from the Conference, however, am unable to upload the PDF here. Can supply if requested.

Publication classification

EN Other conference paper

Title of proceedings

IAMCR 2022 : Communication Research in the Era of Neo-Globalisation: Reorientations, Challenges and Changing : Proceedings of the International Association for Media and Communication Research 2022 conference

Event

International Association for Media and Communication Research. Conference (2022 : Beijing, China and online)

Publisher

IAMCR

Place of publication

Prague, Czech Republic

Publication URL

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    Licence

    All Rights Reserved

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