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Brand orientation and retail strategy within the Australian museum sector
conference contribution
posted on 2006-01-01, 00:00 authored by J Evans, Kerrie BridsonKerrie BridsonBrand orientation and retail strategy within the Australian museum sector
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Event
Academy of Marketing. Conference (2006 : London, England)Publisher
Middlesex UniversityLocation
London, EnglandPlace of publication
London, EnglandStart date
2006-07-04End date
2006-07-06ISBN-13
9781904750499ISBN-10
1904750494Language
engNotes
Reproduced with the kind permission of the copyright owner.Publication classification
E1 Full written paper - refereedCopyright notice
2006, Middlesex University Press, Business SchoolEditor/Contributor(s)
J Egan, P BainesTitle of proceedings
Academy of Marketing Conference, 4-6 July 2006 : hosted by Middlesex University Business School, LondonUsage metrics
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