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Building Chinese brand equity internationally: measuring of BK ' BE

conference contribution
posted on 2011-01-01, 00:00 authored by Alvin LeeAlvin Lee
Building Chinese brand equity internationally: measuring of BK ' BE

History

Pagination

1-1

Location

Xi'An Jiatong University

Start date

2011-01-01

End date

2011-01-01

Material type

speech

Language

eng

Notes

Keynote speaker at the Inaugural International Joint Research Symposium, between China Agricultural University and Australia’s Renowned Marketing Scientists

Publication classification

E Conference publication, EN.1 Other conference paper

Copyright notice

2011, Xi’An Jiaotong University

Extent

Keynote speech

Title of proceedings

Proceedings of the Inaugural International Joint Research Symposium between China Agricultural University and Australia’s Renowned Marketing Scientists

Event

Research Symposium between China Agricultural University and Australia’s Renowned Marketing Scientists (1st : 2011 : Xi'An Jiatong University)

Publisher

Xi'An Jiatong University

Place of publication

Xi'An, China

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    Research Publications

    Categories

    No categories selected

    Keywords

    Department of Marketing159999 Commerce, Management, Tourism and Services not elsewhere classified970115 Expanding Knowledge in Commerce

    Licence

    All Rights Reserved

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