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Building Chinese brand equity internationally: the role of brand knowledge, preference and choice
Version 2 2024-06-03, 18:30
Version 1 2015-08-20, 15:59
conference contribution
posted on 2024-06-03, 18:30 authored by AY LeeBuilding Chinese brand equity internationally: the role of brand knowledge, preference and choice
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1-1Location
Xi'An Jiatong UniversityStart date
2011-01-01End date
2011-01-01Material type
speechLanguage
engNotes
Key speaker at the Inaugural International Joint Research Symposium between China Agricultural University and Australia’s Renowned Marketing ScientistsPublication classification
EN.1 Other conference paper, E Conference publicationCopyright notice
2011, Xi’An Jiaotong UniversityExtent
Key speakerTitle of proceedings
Proceedings of the Inaugural International Joint Research Symposium between China Agricultural University and Australia’s Renowned Marketing ScientistsEvent
Research Symposium between China Agricultural University and Australia’s Renowned Marketing Scientists (1st : 2011 : Xi'An Jiatong University)Publisher
Xi’An Jiaotong UniversityPlace of publication
Xi’An, ChinaUsage metrics
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