Building a case for an International Design Centre in Geelong

Geelong has a long history of design innovation and there exists an opportunity to applaud the achievements of a city and its people whom have been punching well above their weight. The significance of these hidden achievements is currently lost in a city where deindustrialization has changed the landscape forever. This article proposes it is time to affirm Geelong’s role in innovative design, albeit through broad association, and offers ways to celebrate these achievements. It concludes there is an opportunity for a recognized International Design Centre based in Geelong where the past can be showcased but, more importantly, we can open the discussion for future innovation connecting industry and manufacturing with design, creating new opportunities for Geelong.