Deakin University
wang-business20anovel-2008.pdf (1.29 MB)

Business 2.0 : a novel model for delivery of business services

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conference contribution
posted on 2008-01-01, 00:00 authored by Poh Hean Yap, Kok-Leong Ong, Xungai Wang
Web 2.0, regardless of the exact definition, has proven to bring about significant changes to the way the Internet was used. Evident by key innovations such as Wikipedia, FaceBook, YouTube, and Blog sites, these community-based Website in which contents are generated and consumed by the same group of users are changing the way businesses operate. Advertisements are no longer dasiaforcedpsila upon the viewers but are instead dasiaintelligentlypsila targeted based on the contents of interest. In this paper, we investigate the concept of Web 2.0 in the context of business entities. We asked if Web 2.0 concepts could potentially lead to a change of paradigm or the way businesses operate today. We conclude with a discussion of a Web 2.0 application we recently developed that we think is an indication that businesses will ultimately be affected by these community-based technologies; thus bringing about Business 2.0 - a paradigm for businesses to cooperate with one another to deliver improved products and services to their own customers.



IEEE International Conference on Service Systems and Service Management (2008 : Melbourne, Vic.)


661 - 665




Melbourne, Vic.

Place of publication

Piscataway, N.J.

Start date


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Publication classification

E1 Full written paper - refereed

Copyright notice

2008, IEEE


V Lee, J Chen, W Ng, K Ong, T Tan

Title of proceedings

ICSSSM 2008 : Exploring service dynamics with science and innovative technology : Proceedings of the 2008 International Conference on Service Systems and Service Management

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