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Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications
conference contribution
posted on 2010-01-01, 00:00 authored by Paul HarrisonPaul Harrison, Kathryn ChalmersCadbury's freddo frog : a case study of integrated marketing to children and its ethical implications
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Event
Academy of Marketing. Conference (43rd : 2010 : Coventry, England)Pagination
9 - 16Publisher
Academy of MarketingLocation
Coventry, EnglandPlace of publication
[Coventry, England]Start date
2010-07-06End date
2010-07-08ISBN-13
9781846000317Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2010, AMTitle of proceedings
AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing ConferenceUsage metrics
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