Deakin University

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Can mobile augmented reality stimulate a honeypot effect? Observations from Santa's lil helper

conference contribution
posted on 2019-05-01, 00:00 authored by Ryan M Kelly, Hasan Ferdous, Niels Wouters, Frank Vetere
In HCI, the honeypot effect describes a form of audience engagement in which a person's interaction with a technology stimulates passers-by to observe, approach and engage in an interaction themselves. In this paper we explore the potential for honeypot effects to arise in the use of mobile augmented reality (AR) applications in urban spaces. We present an observational study of Santa's Lil Helper, a mobile AR game that created a Christmas-themed treasure hunt in a metropolitan area. Our study supports a consideration of three factors that may impede the honeypot effect: the presence of people in relation to the game and its interactive components; the visibility of gameplay in urban space; and the extent to which the game permits a shared experience. We consider how these factors can inform the design of future AR experiences that are capable of stimulating honeypot effects in public space.



Glasgow, Scotland

Start date


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Publication classification

E1.1 Full written paper - refereed

Copyright notice

2019, The Authors

Title of proceedings

Proceedings of the 2019 CHI International Conference on Human Factors in Computing Systems - CHI '19


ACM CHI Human Factors in Computing Systems. International Conference (2019 : Glasgow, Scotland)


Association for Computing Machinery (ACM)

Place of publication

New York, N.Y.