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Can qualitative content analysis be adapted for use by social informaticians to study social media discourse? A position paper

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conference contribution
posted on 2011-01-01, 00:00 authored by Craig Parker, Dilal SaundageDilal Saundage, Chia Yao Lee
IS research on social media (e.g. Facebook, Twitter, blogs) has so far used user surveys or quantitative content analysis (QuantCA) research methods almost exclusively. There is considerable potential for social informatics research to use qualitative content analysis (QualCA) to explore social media discourse and its appropriation by people “in situ”. This paper presents the position that QualCA offers researchers the flexibility to identify emergent research questions and units of analysis which they may not have preconceived. This is likely to be important for IS research because of the infancy and evolving nature of social media discourse. The paper puts forward suggestions on how the QualCA research method can be adapted for this type of research.

History

Event

Australasian Conference on Information Systems (22nd : 2011 : Sydney, N.S.W.)

Pagination

1 - 7

Publisher

AIS - Association of Information Systems

Location

Sydney, N.S.W.

Place of publication

[Sydney, N.S.W.]

Start date

2011-11-29

End date

2011-12-02

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2011, The Authors

Title of proceedings

ACIS 2011 : Proceedings of the 22nd Australasian Conference on Information Systems : Identifying the Information Systems Discipline

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