Cause related marketing: does the cause always win
Version 2 2024-06-04, 00:14
Version 1 2015-10-22, 12:27
conference contribution
posted on 2024-06-04, 00:14 authored by GW WoodCause related marketing: does the cause always win
History
Pagination
153-154Location
Chicago, IllinoisStart date
1999-08-05End date
1999-08-08Language
engPublication classification
E3.1 Extract of paperTitle of proceedings
AMA 1999 : Proceeding of the American Marketing Association Summer Educators conferenceEvent
American Marketing Association Summer Educators. Conference (1999 : Chicago, Illinois)Publisher
AMAPlace of publication
[Chicago, Ill.]Usage metrics
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