Changing measures inflate receptivity levels in popular model
Version 2 2024-06-03, 18:30
Version 1 2011-11-29, 00:00
conference contribution
posted on 2024-06-03, 18:30 authored by AY Lee, R MizerskiChanging measures inflate receptivity levels in popular model
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Location
Perth, Western AustraliaLanguage
engCopyright notice
2011, ANZMACPagination
1-1Start date
2011-11-28End date
2011-11-30ISBN-13
9780646563305Title of proceedings
ANZMAC 2011 : Marketing in the age of consumerism : Jekyll or Hyde? Proceedings of the Australian and New Zealand Marketing Academy ConferenceEvent
Australia and New Zealand Marketing Academy. Conference (2011 : Perth, Western Australia)Publisher
Australia and New Zealand Marketing AcademyPlace of publication
Perth, W. A.Usage metrics
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