Characterization of social media interactions for a national information and communication technology professional association

Online social media systems have created new ways for professional associations to communicate and interact with their stakeholders. The research literature on the use of social media by professional associations is currently limited. A widely-used social media tool employed by organizations is Twitter. The Australian Computer Society is the professional association for Australia's Information and Communication Technology sector. The work presented here shows how one professional association, the Australian Computer Society, interacts on the Twitter social media platform. The dataset used was nearly 15,000 tweets and retweets from, and mentions of, the @ACSnewsfeed Twitter account over a period of seven and a half years. The analysis methods employed were descriptive statistics tabulation, time sequence visualization and network visualization.