polonsky-chineseconsumersperceptions-2005.pdf (157.46 kB)
Chinese consumers' perceptions of country design, assembly and parts capabilities : does country considered or consumer acculturation matter?
conference contribution
posted on 2005-01-01, 00:00 authored by C Wong, Michael PolonskyMichael Polonsky, R GarmaChinese consumers are facing a diverse range of choices in regards to products produced wholly or in part overseas or by overseas corporations based in China. This study examines how consumers from China, both residing at home and abroad, perceived capability of Germany, Japan, US and China in regard to three dimensions of country capabilities- design, assembly and parts/components. The findings show that consumers have different perceptions concerning country capabilities and that Chinese consumers residing overseas appear to have more positive perceptions of foreign countries’ capabilities.
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Australia and New Zealand Marketing Association Conference (2005 : Fremantle, W.A.)Pagination
159 - 167Publisher
ANZMACLocation
Fremantle, W.A.Place of publication
[Perth, W.A.]Start date
2005-12-05End date
2005-12-07ISBN-13
9780646455020ISBN-10
0646455028Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1.1 Full written paper - refereed; E Conference publicationCopyright notice
2005, ANZMACEditor/Contributor(s)
S PurchaseTitle of proceedings
ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005Usage metrics
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