Co-creation in the heritage sector
conference contribution
posted on 2009-01-01, 00:00 authored by J Minkiewicz, John Robert Evans, Kerrie BridsonKerrie BridsonThis conceptual paper aims to contribute to current services marketing, service-dominant logic and co-creation literature by investigating the co-creation of experiences and conceptualizing it in terms of three dimensions. A conceptual model is developed in the context of the heritage sector, with each of the three proposed dimensions discussed in-depth.
History
Event
Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)Pagination
1 - 10Publisher
ANZMACLocation
Melbourne, Vic.Place of publication
Melbourne, Vic.Start date
2009-11-30End date
2009-12-02ISBN-13
9781863081580ISBN-10
1863081585Language
engNotes
Reproduced with the kind permission of the copyright owner.Publication classification
E1 Full written paper - refereedCopyright notice
2009, ANZMACEditor/Contributor(s)
D TojibTitle of proceedings
ANZMAC 2009 : Sustainable management and marketing conferenceUsage metrics
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