Codes of ethics in Sweden's largest marketing corporations: communicating the ethos of the code within the organization
History
Location
Vancouver, Canada
Open access
Yes
Start date
2004-05-26
End date
2004-05-29
ISBN-13
9780939783267
ISBN-10
0939783266
Language
eng
Notes
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Publication classification
E1 Full written paper - refereed
Editor/Contributor(s)
H Spotts
Title of proceedings
Developments in marketing science, volume XXVII : proceedings of the annual conference of the Academy of Marketing Science, Montreal, 26-29 May 2004