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Comparing codes of ethics among the top companies in Australia, Canada and the USA

conference contribution
posted on 2009-01-01, 00:00 authored by J Payan, G Svensson, Greg WoodGreg Wood, J Singh, Michael CallaghanMichael Callaghan
In the twentieth century, industrialized economies around the world enacted legislation to protect free and fair trade. These legislative initiatives were often precipitated by exposure to unethical business practices. With the fairly recent corporate business scandals around the world, ethics is once again at the forefront of concerns about commercial exchanges. This situation has become more complex with the globalization of commercial trade. Subsequently, there have been various attempts by international organizations to regulate the conduct of global corporations. One key technique to try to regulate the conduct of corporation is the use of codes of ethics. This study examines corporate codes of ethics and the measures in place to communicate the ethos of the codes to both internal and external stakeholders in three countries. A questionnaire that was non-sponsored and unsolicited was sent to the top companies operating in the private sector within Australia, Canada and the USA. Nine key areas of corporate ethics are examined and they are divided into two categories as follows:

Consequences for a Breach
Ethical Perfonnance Appraisal
Conduct Ethical Audits

Staff Support

Support of Whistle blowers
Guide to Strategic Planning
Ethics Committee
Ethics Training Committee
Staff Training
Ethics Ombudsman.



Academy of Marketing Science. Conference (2009 : Baltimore, Maryland)


Academy of Marketing Science


Baltimore, Maryland

Place of publication

Coral Gables, Fla.

Start date


End date






Publication classification

E3 Extract of paper

Copyright notice

2009, AMS


L Robinson

Title of proceedings

AMS 2009 : Developments in marketing science : annual conference of the Academy of Marketing Science

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