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Conceptual framework of the precautionary principle approach in the decision-making process

conference contribution
posted on 2007-01-01, 00:00 authored by C D'Souza, Mehdi Taghian, R Khosla
This article reviews the precautionary principle as an approach in addressing decisions with far reaching environmental consequences under scientific uncertainty. The precautionary principle is intended to assist with structuring environmentally risky decisions toward sustainable development. It responds to the lack of scientific evidence of a potential environmental problem. There is currently no framework to assist with the process indicating the areas of importance and stages of decisionmaking. This paper suggests a framework to assist with the process of decision-making for complex environmental problems. The main areas of concern are the issues relating to the costs, risks, and benefits assessments. The main stages of the framework includes; definition of the problem, analysis of the potential environmental risks, assessments of specific anticipated legal, social, economic, political, and technological impacts, review of the key players (social, organisation and government) obligations, comparison of alternatives available, determination of accountability, implementation, decision making, monitoring and control processes.

History

Event

Joint Conference of The International Society of Marketing and Development and the Macromarketing Society (2007 : Washington, DC)

Pagination

195 - 202

Publisher

International Society of Marketing and Development

Location

Washington DC, USA

Place of publication

Washington D.C., Wash.

Start date

2007-06-02

End date

2007-06-05

ISBN-13

9780979544002

ISBN-10

0979544009

Language

eng

Notes

This title is available on page 218 on the attached link.

Publication classification

E1 Full written paper - refereed; E Conference publication

Copyright notice

2007, The Author

Editor/Contributor(s)

S Menzel Baker, D Westbrook

Title of proceedings

Macromarketing and development: building bridges and forging alliances

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