Conceptualising levels of customer relational outcomes within social media
Version 2 2024-06-05, 01:45Version 2 2024-06-05, 01:45
Version 1 2014-10-28, 09:30Version 1 2014-10-28, 09:30
conference contribution
posted on 2024-06-05, 01:45 authored by W Read, Nichola RobertsonNichola Robertson, L McQuilkenConceptualising levels of customer relational outcomes within social media
History
Pagination
1-10Location
Perth, W.A.Start date
2011-11-28End date
2011-11-30ISBN-13
9780646563305Language
engNotes
Reproduced with the kind permission of the copyright owner.Publication classification
E1 Full written paper - refereedCopyright notice
2011, ANZMACEditor/Contributor(s)
MacCarthy M, Sanders DTitle of proceedings
ANZMAC 2011 : conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?Event
Australia and New Zealand Marketing Academy. Conference (2011 : Perth, W. A.)Publisher
ANZMAC 2011 ConferencePlace of publication
Perth W. A.Usage metrics
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