Conceptualising levels of customer relational outcomes within social media

Read, W; Robertson, Nichola; McQuilken, L

Conceptualising levels of customer relational outcomes within social media

conference contribution

posted on 2024-06-05, 01:45 authored by W Read, Nichola RobertsonNichola Robertson, L McQuilken

Conceptualising levels of customer relational outcomes within social media

History

Pagination

1-10

Location

Perth, W.A.

Start date

2011-11-28

End date

2011-11-30

ISBN-13

9780646563305

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2011, ANZMAC

Editor/Contributor(s)

MacCarthy M, Sanders D

Title of proceedings

ANZMAC 2011 : conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?

Event

Australia and New Zealand Marketing Academy. Conference (2011 : Perth, W. A.)

Publisher

ANZMAC 2011 Conference

Place of publication

Perth W. A.

Usage metrics

Keywords

relationship marketing social media customer engagement word of mouth co-creation of value customer engagement behaviour 150506 Marketing Theory 910403 Marketing Department of Marketing

Conceptualising levels of customer relational outcomes within social media

History

Pagination

Location

Start date

End date

ISBN-13

Language

Notes

Publication classification

Copyright notice

Editor/Contributor(s)

Title of proceedings

Event

Publisher

Place of publication

Usage metrics

Categories

Keywords

Licence

Exports