File(s) under permanent embargo

Conceptualising levels of customer relational outcomes within social media

conference contribution
posted on 01.01.2011, 00:00 authored by Wayne ReadWayne Read, Nichola RobertsonNichola Robertson, Lisa McQuilken
Conceptualising levels of customer relational outcomes within social media

History

Event

Australia and New Zealand Marketing Academy. Conference (2011 : Perth, W. A.)

Pagination

1 - 10

Publisher

ANZMAC 2011 Conference

Location

Perth, W.A.

Place of publication

Perth W. A.

Start date

28/11/2011

End date

30/11/2011

ISBN-13

9780646563305

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2011, ANZMAC

Editor/Contributor(s)

M MacCarthy, D Sanders

Title of proceedings

ANZMAC 2011 : conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?