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Conceptualising levels of customer relational outcomes within social media

Version 2 2024-06-05, 01:45
Version 1 2014-10-28, 09:30
conference contribution
posted on 2024-06-05, 01:45 authored by W Read, Nichola RobertsonNichola Robertson, L McQuilken
Conceptualising levels of customer relational outcomes within social media

History

Pagination

1-10

Location

Perth, W.A.

Start date

2011-11-28

End date

2011-11-30

ISBN-13

9780646563305

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2011, ANZMAC

Editor/Contributor(s)

MacCarthy M, Sanders D

Title of proceedings

ANZMAC 2011 : conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?

Event

Australia and New Zealand Marketing Academy. Conference (2011 : Perth, W. A.)

Publisher

ANZMAC 2011 Conference

Place of publication

Perth W. A.

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