Conceptualising levels of customer relational outcomes within social media

Read, Wayne; Robertson, Nichola; McQuilken, Lisa

File(s) under permanent embargo

Conceptualising levels of customer relational outcomes within social media

conference contribution

posted on 2011-01-01, 00:00 authored by Wayne ReadWayne Read, Nichola RobertsonNichola Robertson, Lisa McQuilken

Conceptualising levels of customer relational outcomes within social media

History

Event

Australia and New Zealand Marketing Academy. Conference (2011 : Perth, W. A.)

Pagination

1 - 10

Publisher

ANZMAC 2011 Conference

Location

Perth, W.A.

Place of publication

Perth W. A.

Start date

2011-11-28

End date

2011-11-30

ISBN-13

9780646563305

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2011, ANZMAC

Editor/Contributor(s)

M MacCarthy, D Sanders

Title of proceedings

ANZMAC 2011 : conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?

Usage metrics

Research Publications

Keywords

relationship marketing social media customer engagement word of mouth co-creation of value customer engagement behaviour

File(s) under permanent embargo

Conceptualising levels of customer relational outcomes within social media

History

Event

Pagination

Publisher

Location

Place of publication

Start date

End date

ISBN-13

Language

Notes

Publication classification

Copyright notice

Editor/Contributor(s)

Title of proceedings

Usage metrics

Categories

Keywords

Licence

Exports