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Conceptualizing social influence in the ubiquitous computing era : technology adoption and use in multiple use contexts
conference contribution
posted on 2010-01-01, 00:00 authored by Jay Zeal, S Smith, Rens ScheepersRens ScheepersUbiquitous and mobile computing has increased the level of social connectedness. In an era where technology has permeated into spaces of work, play and socializing, social influence has become an important consideration. The operationalization of the social influence construct in the technology adoption and use literature often assumes singular technology use contexts and purposes. We question whether social influence, as operationalized in IS, is reflective of the utilitarian, hedonic and social environment that many individuals operate in. We propose a framework to consider social influence more inclusively, drawing on differences in referent power and levels of expertise. We outline our research approach within the demographic segment of young working professionals. Research in this area is necessary to improve theoretical explanations of adoptive behavior of these technologies. We hope to contribute by suggesting a richer, more encompassing operationalization of the social influence construct for future IS research.
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Event
International Conference on Information Systems (31st : 2010 : St Louis, Mo.)Publisher
International Conference on Information SystemsLocation
St Louis, Mo.Place of publication
[St Louis, Mo.]Start date
2010-12-12End date
2010-12-15ISBN-13
9780615418988Language
engPublication classification
E1.1 Full written paper - refereedCopyright notice
2010, ICISTitle of proceedings
Information Technology: Gateway to the Future; 31st International Conference on Information SystemsUsage metrics
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