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Consumer choice of attribute in a limited information product selection task
conference contribution
posted on 2010-01-01, 00:00 authored by H Oppewal, Andrea VocinoAndrea VocinoConsumer choice of attribute in a limited information product selection task
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Event
Institute for Operations Research and Management Sciences. Conference (32nd : 2010 : Cologne, Germany)Publisher
University of CologneLocation
Cologne, GermanyPlace of publication
[Cologne, Germany]Start date
2010-06-17End date
2010-06-19Language
engPublication classification
L3 Extract of paper (minor conferences)Title of proceedings
INFORMS 2010 : Abstracts of the 32nd Annual Marketing Science ConferenceUsage metrics
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