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Controlling for method bias: a critique and reconceptualization of the marker variable technique

Version 2 2024-06-02, 13:31
Version 1 2016-05-25, 15:20
conference contribution
posted on 2024-06-02, 13:31 authored by Philip YettonPhilip Yetton, Rajeev SharmaRajeev Sharma, J Crawford
The marker variable technique is an easy-to-use technique for estimating the magnitude of method bias within a study. However, its validity has not yet been established. This paper addresses three issues assessing the validity of the technique and finds that it is subject to significant validity threats. A redefinition of the marker variable correlation is proposed, which partly addresses the theoretical critiques of the technique. The findings confirm Podsakoff et al.'s (2003) critique that the marker variable technique does not capture key sources of method bias. Implications of the findings for estimating and controlling for method bias within individual studies are addressed.

History

Volume

2

Pagination

1243-1251

Location

Detroit, Michigan

Start date

2011-08-04

End date

2011-08-08

ISBN-13

9781618390981

Language

eng

Publication classification

E1.1 Full written paper - refereed, E Conference publication

Copyright notice

[2011, The Conference]

Title of proceedings

AMCIS 2011 : Proceedings of the 17th Americas Conference on Information Systems

Event

Americas Conference on Information Systems (17th : 2011 : Detroit, Michigan)

Publisher

Association for Information Systems

Place of publication

Atlanta, Ga.