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Corporate social responsibility : a resource-based view of the firm

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conference contribution
posted on 2008-01-01, 00:00 authored by Mehdi Taghian
This paper reviews the application of the corporate social responsibility (CSR) as an intangible dynamic resource, its application in the formulation of marketing strategies and its association with business performance, using the theoretical framework of resource-based view of the firm (RBV). The study aims to address the control and governance of the application of the CSR with respect to self-control and regulatory control of corporate compliance. A model of CSR is suggested that represents the predictors of the construct (CSR) to facilitate the test of its usefulness in explaining the extent to which organisations may choose to be socially responsible.

History

Event

Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)

Pagination

1 - 7

Publisher

Promaco Conventions

Location

Olympic Park, Sydney, N.S.W.

Place of publication

Canning Bridge, W.A.

Start date

2008-12-01

End date

2008-12-03

ISBN-13

9781863081443

ISBN-10

1863081445

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2008, ANZMAC

Editor/Contributor(s)

D Spanjaard, S Denize, N Sharma

Title of proceedings

ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat

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