Corporate social responsibility : corporate reputation, business performance and public liability
conference contribution
posted on 2009-01-01, 00:00authored byMehdi Taghian, C D'Souza
Corporate Social Responsibility (CSR) may be viewed as a business strategy rather than a philanthropic concept. The increasing use of CSR as a corporate core strategy, in reaction to consumers‘ growing sentiments, can influence aggregate consumption and consumers‘ quality of life. As such, CSR would be of interest to the policy makers and may become subject to corporate governance and control mechanism. CSR is largely unregulated. Reliance on corporations‘ self-restraint and voluntary initiatives is inadequate to protect the society and avoid the disadvantages that may emerge from the potential deceptive practices in using a CSR strategy. This study investigates the evidence of economic benefits as incentives to corporations for using CSR. CSR is measured in terms of the firm‘s relationships with primary stakeholders. A model is constructed to identify the primary stakeholders and to estimate the association between CSR, corporate reputation and business performance. Policy implications of CSR are discussed.
History
Event
Macromarketing Society Conference (34th : 2009 : Kristiansand, Norway)
Pagination
309 - 319
Publisher
California State University
Location
Kristiansand, Norway
Place of publication
Long Beach, Calif.
Start date
2009-06-04
End date
2009-06-07
ISBN-10
0979544092
Language
eng
Publication classification
E1 Full written paper - refereed
Editor/Contributor(s)
T Witkowski
Title of proceedings
Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference