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Corporate social responsibility : corporate reputation, business performance and public liability

conference contribution
posted on 2009-01-01, 00:00 authored by Mehdi Taghian, C D'Souza
Corporate Social Responsibility (CSR) may be viewed as a business strategy rather than a philanthropic concept. The increasing use of CSR as a corporate core strategy, in reaction to consumers‘ growing sentiments, can influence aggregate consumption and consumers‘ quality of life. As such, CSR would be of interest to the policy makers and may become subject to corporate governance and control mechanism. CSR is largely unregulated. Reliance on corporations‘ self-restraint and voluntary initiatives is inadequate to protect the society and avoid the disadvantages that may emerge from the potential deceptive practices in using a CSR strategy. This study investigates the evidence of economic benefits as incentives to corporations for using CSR. CSR is measured in terms of the firm‘s relationships with primary stakeholders. A model is constructed to identify the primary stakeholders and to estimate the association between CSR, corporate reputation and business performance. Policy implications of CSR are discussed.

History

Event

Macromarketing Society Conference (34th : 2009 : Kristiansand, Norway)

Pagination

309 - 319

Publisher

California State University

Location

Kristiansand, Norway

Place of publication

Long Beach, Calif.

Start date

2009-06-04

End date

2009-06-07

ISBN-10

0979544092

Language

eng

Publication classification

E1 Full written paper - refereed

Editor/Contributor(s)

T Witkowski

Title of proceedings

Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference

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