Cultural factors affecting the adoption of e-learning in Turkey

This paper reports findings from an ethnographic study of e-learning adopters in Turkey and examines ways in which cultural factors shape the adoption and use of information technology for online teaching. This research focuses on influential early adopters in the tertiary education sector in Turkey who have become change-agents by inspiring small networks of their peers. The study examines the operation of trust and inspiration in networking and teamwork in the Asian academic environment. The key findings of this research are that the early adopters become change agents in small groups and networks and that the process of adoption relies heavily on social networks and connections. Findings from this research can assist individuals and institutions to better understand ways in which to optimize the online teaching and learning experience for staff.