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Cultural influence on word-of-mouth communication.
conference contribution
posted on 2005-01-01, 00:00 authored by D Lam, D Mizerski, Alvin LeeAlvin LeeCultural influence on word-of-mouth communication.
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Event
American Marketing Association Winter Educators’ Conference (2005 : Chicago, Ill.)Pagination
1 - 1Publisher
American Marketing AssociationLocation
Chicago, Ill.Place of publication
Chicago, Ill.Start date
2005-02-11End date
2005-02-14ISSN
1054-0806ISBN-10
087757314XLanguage
engNotes
Conference theme : Understanding Diverse and Emerging Markets, Technologies, and StrategiesPublication classification
E1.1 Full written paper - refereedCopyright notice
2005, American Marketing AssociationEditor/Contributor(s)
K Seiders, G VossTitle of proceedings
Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing Theory and ApplicationsUsage metrics
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