Customer-oriented NPD models for entrepreneurial firms
conference contribution
posted on 2005-01-01, 00:00 authored by E Coleman, Howard Frederick, P MellalieuNew Product Development (NPD) is an underutilised methodology in New Zealand. In this paper the authors review the literature on New Product Development, NPD theory and methods for early stage product design and development to make it better understood to SMEs.
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1 - 1Location
Hamilton, New ZealandOpen access
- Yes
Start date
2005-07-07End date
2005-07-08Language
engPublication classification
E3 Extract of paperCopyright notice
2005, University of WaikatoTitle of proceedings
Creating an Entrepreneurial Nation: The Role of Enterprise and Innovation, International Research ConferenceUsage metrics
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