Customer-oriented NPD models for entrepreneurial firms

Coleman, E; Frederick, Howard; Mellalieu, P

frederick-customerorientednpd-2005.pdf (49.91 kB)

Customer-oriented NPD models for entrepreneurial firms

conference contribution

posted on 2005-01-01, 00:00 authored by E Coleman, Howard Frederick, P Mellalieu

New Product Development (NPD) is an underutilised methodology in New Zealand. In this paper the authors review the literature on New Product Development, NPD theory and methods for early stage product design and development to make it better understood to SMEs.

History

Event

International Research Conference (2005 : Hamilton, New Zealand)

Pagination

1 - 1

Publisher

University of Waikato

Location

Hamilton, New Zealand

Place of publication

Hamilton, New Zealand

Start date

2005-07-07

End date

2005-07-08

Language

eng

Publication classification

E3 Extract of paper

Copyright notice

2005, University of Waikato

Title of proceedings

Creating an Entrepreneurial Nation: The Role of Enterprise and Innovation, International Research Conference

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Customer-oriented NPD models for entrepreneurial firms

History

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Place of publication

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End date

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Publication classification

Copyright notice

Title of proceedings

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