frederick-customerorientednpd-2005.pdf (49.91 kB)
Customer-oriented NPD models for entrepreneurial firms
conference contributionposted on 2005-01-01, 00:00 authored by E Coleman, Howard Frederick, P Mellalieu
New Product Development (NPD) is an underutilised methodology in New Zealand. In this paper the authors review the literature on New Product Development, NPD theory and methods for early stage product design and development to make it better understood to SMEs.