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Customer-product interaction : a model for new product development in entrepreneurial firms

conference contribution
posted on 2006-01-01, 00:00 authored by E Coleman, Howard Frederick, P Mellalieu
Use of New Product Development (NPD) methods may benefit New Zealand SMEs and entrepreneurial firms in gaining greater market share. In this paper we review the literature on New Product Development, NPD theory and methods for early stage product design and development. Our reading suggests that product design has greater success when the customer is involved in the design effort. It also recommends methods of approach to new markets in the (NPD) life cycle. The literature further elucidates methods for identification of product design criteria based on customer needs identification. In essence, customer-product interaction in the early stages of product development is important to product success in new markets for entrepreneurial firms and SMEs. Of particular interest are early-stage NPD research methods and their influence on the company’s marketing strategy.

History

Event

Regional Frontiers of Entrepreneurship Research. Conference (3rd : 2006 : Auckland, New Zealand)

Publisher

AGSE

Location

Auckland New Zealand

Place of publication

[Auckland, New Zealand]

Start date

2006-02-08

End date

2006-02-10

ISBN-13

9780855908171

ISBN-10

0855908173

Language

eng

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2006, AGSE

Editor/Contributor(s)

G Murray, J Butler, D Evan, K Hindle, F La Pira, N Lindsay, D Shepherd, J Yencken, S Zahra

Title of proceedings

AGSE 2006 : Regional frontiers of entrepreneurship research 2006 : Proceedings of the 3rd Regional Frontiers of Entrepreneurship Research conference, 2006

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