Customer Churn Models: A Comparison of Probability and Data Mining Approaches

conference contribution

posted on 2024-05-30, 14:31 authored by AT Jahromi, S Stakhovych, M Ewing

Customer Churn Models: A Comparison of Probability and Data Mining Approaches

History

Pagination

144-148

Publisher DOI

https://doi.org/10.1007/978-3-319-24184-5_35

ISSN

2363-6165

eISSN

2363-6173

ISBN-13

9783319241821

Publication classification

E1.1 Full written paper - refereed

Publisher

Springer International Publishing

Title of book

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Publication URL

http://dx.doi.org/10.1007/978-3-319-24184-5_35

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All Rights Reserved

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