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Customer relationship management processes in retail banking - Best practice and business value evaluation

Version 2 2024-06-04, 10:32
Version 1 2018-02-26, 18:43
conference contribution
posted on 2024-06-04, 10:32 authored by SC Berger, S Gensler, Bernd SkieraBernd Skiera, T Wiesel
Customer relationship management processes in retail banking - Best practice and business value evaluation

History

Location

Big Island, HI

Publisher DOI

Start date

2009-01-05

End date

2009-01-08

ISBN-13

9780769534503

Publication classification

E1.1 Full written paper - refereed

Title of proceedings

HICSS 2009 : Proceedings of the 42nd Annual Hawaii International Conference on System Sciences

Publisher

IEEE

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    Keywords

    Uncategorised value

    Licence

    All Rights Reserved

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